While corporations are striving to develop new methods to communicate with their audiences in virtual places, such as in the newly emerged metaverse communication, they should take note that many customers have ambiguous and imprecise ideas about this new world. Many are yet to “buy in”.
A very tiny fraction of people have indicated they’re highly familiar with the metaverse, or that they’re able to grasp it and accurately describe it to other people. That means most customers don’t have a clear grasp of the issue, and while they have heard about the metaverse, lots of people aren’t sure what it means.
This throws into question the usefulness of the metaverse for many organisations that are wanting to connect with customers in new ways, since it seems that many customers first need to get educated on the issue before looking for brand experiences in the new environment.
Develop New Ways Of Virtual Communication
Metaverse Association with Facebook, NFTs and Ads
Generally speaking, the metaverse communication allows marketers plenty of diverse options to serve their customers with interactive 3-D picture or VR experiences. From the dawn of the internet, plenty of firms have been striving to restructure or improve the digital experience of discovering and searching for items or services online. That has included experiments at augmented reality and “virtual try-ons” and so forth for varied levels of expression of the purchasing experience. While virtual shopping doesn’t come as a surprise with the developments of technology, the major brands that are active in the field are the corporations who have the cash to invest in it in the first place.
One of the main concerns that many customers appear to have, particularly those who are aware with what the metaverse is about (in terms of its potential as an advertising channel beamed straight into people’s heads and homes), is the relationship that the metaverse has with Facebook. Plenty of customers prefer to identify the metaverse with the social networking platform, which ends up producing a lot of unfavourable associations in the minds of consumers regarding the area.
That’s partly because of the newly exposed detrimental consequences that the social media platform has on young customers in particular, as well as its effect on democracy and the public dialogue, etc.
The first step for companies who want to consider how they may use the metaverse is to connect with customers, actively distance themselves from Meta, and define themselves as a company that provides safe and secure virtual environments, with VR and avatars forming a consumer connectivity touchpoint for them only. The metaverse communication is still a new concept to many people – including most marketers – which makes it difficult for businesses to expect a rapid uptake of this virtual area.
We also need to consider Ads and NFTs. Unless advertising and branded settings are present, business locations in the metaverse will not resemble the actual world. With the aid of cryptocurrencies, a number of advertising businesses have been seeking to monetize some of the virtual real estate in the metaverse.
The virtual world is also linked to NFTs, which are only popular with a small number of individuals. When it comes to virtual collectibles, firms must be careful not to jeopardise their brand.
The relationship between NFTs and the Metaverse
Are NFTs the Keys to Access Metaverse? A lot of people think that NFTs are the keys for accessing Metaverse, and that the two are inextricably linked.
There is a social aspect (and arguably a gaming aspect) of NFTs in the Metaverse Communication. Humans can utilize NFTs to explain their identities and communicate with other people in the Metaverse. As mentioned, avatars in the format of NFTs can be used in the Metaverse for expressing identities by individuals. They can also appear as artworks, which have been making big news waves at the moment due to the eye-watering values that these virtual artworks have changed hands at.
In a Metaverse, NFTs and avatars can present a person’s real or imaginary characters, so we can say that NFTs can develop the social side of the Metaverse communication. Furthermore, people when in the world can access tokens to enter and move between different locations with the help of NFT avatars/asset ownership. Also, NFTs that build virtual identities in Metaverse communication can improve the community and social experiences and environment of individuals through content marketing, new expansionary launches, etc. If you’ve ever played an absorbing MMO or fantasy game online with other players (or even online poker), you will be familiar with modifying the character’s appearance, tools, properties, etc. Also, by utilizing NFT avatars in the Metaverse, people can enter private events and exclusive parties. This latter point is where the world becomes most interesting to PR leaders like Gemini, and we commit to continuing to improving our own understanding of both Metaverse and NFTs for the benefit of our clients.
Lastly, one final point is that NFTs can transport “virtual real estate” to Metaverse, which is where the bulk of the interest is coming from in terms of buy-in from investors. Nowadays, people start to buy virtual land and spaces in the Metaverse (it’s not that weird, as people are now accustomed to renting virtual office space, renting data and AI tools, SaaS, DVD collections, etc.), and they can have full ownership of their virtual lands and spaces with the help of NFTs.
Blockchain systems can provide individuals with the proving of ownership of the asset and developing their virtual real estate as they wish. You can utilize NFTs in Metaverse for selling your lands for profit, renting land for passive income, building various structures, such as online shops on the existing land, and hosting social events. For the virtual real estate situation, we can mention Decentraland that is a blockchain-based virtual reality platform. In Decentraland, users can get virtual real estate lands as NFTs, so it is a significant example of the real estate aspect of NFTs in Metaverse.
