How to Create a TikTok Marketing Strategy?

According to marketing research, the weekend period — Friday, Saturday, and Sunday – are the most effective days for sharing information on social media platforms. This is of course a sweeping generalisation, and so you will need your own specific data to dial it in.

There are three time windows within which a corporation will reap the greatest benefits from publishing content on the platform, according to the same piece of study mentioned above.

These hours are from six to nine p.m., three to six p.m., and twelve to three p.m., respectively. Note that the optimal solution for companies wishing to publish content on the platform is dependent in large part on the current activity and location of the target audience.

Companies who want to find out what are the greatest possible times for posting content on TikTok may perform some simple research to find out when the ideal times are for them. There is nothing more for them to do than click on the hamburger menu located in the top right-hand corner of the company’s profile page within the app (in the first instance’; there is a world of data mining, SaaS, AI assisted targeting and machine learning beyond that, so get the cheque book ready if you fall into the ”deeply interested” fold). In the Settings and Privacy tab, go to Creator tools, then Analytics. Businesses should make sure that their analytics are enabled there – this is essential to making it work.

Every user has access to a dashboard that provides an overview of the many metrics accessible from the app through the analytics page. The Followers tab is an excellent resource for gaining further details regarding a company’s target demographic.

Companies may view their audience numbers here, which include on information such as their location and the times of day when they are most active, among many other relevant and datapoint-specific things. This is a significant collection of potentially valuable information, and it should be compared to comparable marketing research conducted by other companies (where possible), as well as your own internal customer research, such as on your own CRM data bank, etc.

It is hoped that this research would assist businesses of all kinds in determining what could be their most effective time period for sharing content on the network. This should also give you some really simple early insight and concept visibility in terms of getting to grips with TikTok exploration, and what you can expect from the platform as a marketer if you have thus far had no experience at all of TikTok marketing (“Tik Tok Marketing”).

A large number of businesses post videos on TikTok between four and six times each week, according to company research on this subject, which for the most part is still an emerging field of interest, particularly for more traditional oriented companies in Thailand.

However, with the proliferation of social media platforms, and with TikTok viral marketing leading the charge in 2022 as companies seek to capture opportunities post covid, it has become quite easy to overload customers by posting excessive amounts of material on a frequent basis.

The most effective approach for businesses to determine whether or not this is an issue for their target consumers is to experiment with various posting schedules and content sharing frequency to see what works best for them.

Please reach out for a TikTok strategy consult!