Doing niche marketing and presenting yourself as the go-to brand for a certain audience and product is an excellent strategy to secure online success. Not only does this increase your trust over other brands, but it also results in a more concentrated business; from your distinct value marketing to carefully planned content marketing, niche marketing makes it easy for the proper clients to believe, “this brand is for me.” Starting with niche marketing is an excellent place to start if you’re still in stage one and struggling to come up with your initial product concept. There are many niches to explore across an infinite number of sectors, with the opportunity to specialize as you go. The goal is to choose a niche industry that you believe you can master and that has a viable audience and customer group. A niche market is a subset of a broader market that has distinct requirements, tastes, or identity. This distinctiveness distinguishes it from the competition. The market for women’s shoes is an excellent illustration of this; within the market, there appear to be an infinite number of sectors or niches. Shoes for athletes or professional female healthcare workers, for example, are a niche market. All of these are sub-markets inside the wider market for women’s shoes.

Niche marketing Thailand

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Top niches in Thailand

01. Conscious Consumers

Sustainability has emerged as a prominent subject in consumer culture, with over half of Thai consumers indicating they would “absolutely” or “probably” modify their behaviors to decrease their environmental effect. Vegan footwear and reusable drinking straws are examples of products in this category.

02. Travelers

The travel business is now experiencing a boom, with internet sales increasing by more than 10% in 2018. The way consumers approach travel is changing as well: more than half are looking for sustainable solutions but are having difficulty finding them. Consider developing a product that enables a genuine local experience.

03. Remote workers

There appear to be more self-employed contractors than ever before, as well as firms that are amenable to the notion of individuals working from home. When you analyze these employees’ motives and lifestyles, you may offer them a variety of products or services, such as laptop accessories or work-life hacks.

It’s time to dip your toe into the realm of niche marketing now that you’ve acquired a firm grasp on it. What current specialized trends have you noticed?

Strategies for niche marketing

Every product cannot benefit from mass marketing. It’s excellent for a firm to reach a large number of people, but it’s occasionally better to market to a small group and perform incredibly well. Following the selection of a target group, the following questions must be addressed: Is the organization large enough to justify the marketing efforts? Are there enough customers who need or want what the company sells? As indicated below, there are certain paths to take while employing specialized marketing methods.

01. Take inventory of your marketing resources

Existing marketing assets like as consumer data, infographics, press releases, email campaigns, pictures, videos, and blog entries should be evaluated in light of the epidemic. Choose which would be useful during the crisis. Repurpose everything that won’t work. The essential improvements would also allow a company to communicate with customers more effectively. Improve customer engagement by including aspects of narrative and empathy.

02. Learn about your competitors

Competition should not hinder a business. There is always enough of employment available. It is beneficial to understand as much as possible about rivals. Visit their websites and subscribe to their e-zines. Examine their service policies and get advertising materials. Talking down competitors is unprofessional. Negative comments against competitors can undermine a company’s reputation. Then consider distinct value propositions that will set your company different. Consider what pain locations are unsatisfied.

03. Examine customers

Although a company may have a niche, that does not mean that all of its clients’ wants and expectations are the same. In the hospitality business, for example, Ritz Carlton and Ibis Hotel compete. They do, however, compete in various parts of the same market. Ibis caters to budget-conscious tourists. For such visitors, Ibis provides clean, comfortable accommodations with no frills. They employ low-cost venues and basic room designs. The Ritz Carlton caters to travelers prepared to pay a premium for quality and customized service. They distinguish themselves by providing great cuisine, beautiful lobbies, breathtaking vistas, and services that cut through the clutter. Both firms’ approach are distinct, yet effective.

04. Offline promotion

Offline marketing can sometimes more effective at targeting certain populations. After segmenting your target audience based on buyer personas, you can determine which PR strategies will successfully engage them. A company can also provide discount vouchers to a charity of their choice. A family restaurant can provide awards to a nearby school. A brewery can provide brewery tours as well as beer sampling.

Niche marketing strategy

Almost every business need promotional initiatives to help it attract more consumers, increase sales, and grow. Many businesses now use social media in their promotional efforts, in addition to content marketing development and email marketing. However, when it comes to freelancing, this means that many different hats must be worn in order to market a firm as a freelancer. Fortunately, there are a few advantageous and successful tactics that may assist freelancers and small businesses in marketing themselves and reaching a wider audience.

01. Finding the best niche

Finding the correct niche marketing is the first step in any advertising attempt for a freelancer or small business. This indicates that instead of attempting to cater to the entire globe and failing, it is critical to focus on a single business component. The more particular a business or service is, the easier it is to sell. This also makes attracting consumers or clients simpler, as most individuals hunt for extremely particular items or services before making a purchase.

02. Target audience

Once the firm or freelancer’s specialty has been determined, it’s necessary to consider the target audience. The individuals who will be interested in the firms’ or freelancer’s products or services are the target audience. When developing promotional strategies or making promotional efforts for the target audience, it is critical to understand a range of aspects about the ideal clients.

Although it can be difficult to learn this information at first, and there is very little information to go on when creating promotional strategies, at least some of the basics about the target audience, such as demographics, should be generally understood, and from there it is easy to create a buyer persona.

This is the perfect client for every company. Who is willing to buy from the company, and even make repeat purchases and become a loyal client in the future? Understanding specifics about the target audience enables a company to tailor its products or services to that audience and create promotional efforts that will appeal to them.

03. Making a strategy

Once the company or freelancer has identified its target audience and potential or ideal clients, it is essential to develop a promotional strategy to reach those groups of individuals. The promotional strategy includes developing material for the target audience, selecting platforms to distribute that information, and even determining the best time of day to release the content.

As a corporation or as a freelancer, it is also useful to pick which key performance indicators KPIs will be tracked for that campaign to assess whether the promotional efforts are doing successfully with the audience. Knowing such information will allow the company to fine-tune and update any future advertising initiatives, resulting in more favorable results.

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