A Four-Stage Approach To Campaigns Planning And Delivery in Thailand
We take a four-stage approach to the planning and delivery of campaigns for pharmaceutical, healthcare and medical companies in Thailand. In the first instance, we work collaboratively to understand, position and communicate the brand’s extant positioning, ethos, therapeutic/product USPs, vision, mission, aims, goals, marketing strategy and intentions for its PR/comms objective. We build further on the pharma company’s leadership within a given niche or specialist industry, and communicate value proposition(s) through creation and design of the highest quality tactical press releases, briefing materials, marketing & Public Relations collaterals and digital PR activities, to top-tier media, target consumers and key stakeholders.
This is how we are able to generate significant publicity across the lateral media landscape in Thailand, and make your healthcare and medical brand image a mainstay in the lives of everyone in the Kingdom. Our past experience includes work which is still currently ongoing for Blue Cross Medical insurance and AXA Medical Insurance in Hong Kong, the latter of which included a full campaign for the launch of the EMMA digital AI tool and patient platform, and a collaboration with the International Fencing Association via its “health & wellness through sports” campaign.
We have past case studies viewable for Equinix Smart Healthcare (thought leadership program APAC-wide), and the HK delivery for Astra Zeneca’s “Reignite Hope” campaign event management, with 1.5 million video views achieved via digital content creation); and for GlaxoSmithKline (GSK) Limited for its Panadol product, handling MC scripts, event delivery and content marketing creation, as well as on-the-ground media relations, invitations and project management.
Healthcare and Medical PR Services
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We Aim To Reinforce Thailand’s Reputation As The World’s Top Medical Destination
Some of the past project work we have done in the healthcare and medical field more generally is on medical survey results reporting on mental wellness for Prudential in Thailand and DKSH in Hong Kong, and we have authored and distributed press releases for the Chinese Government of HKSAR on alternative medicine and integrated health and wellness. We’ve collaborated in the past with Bangkok Hospital Phuket for a program it launched in partnership with Amatara Resort and Wellness for a brain health enhancement promotional program, and this incorporated a media invitation program. We’ve also been enlisted to help Thailand’s Police General Hospital when they wanted to issue an urgent international announcement about a new treatment in thyroidectomy (press release) they had pioneered right here in Bangkok.
Or team has previously completed full rebranding exercises and communication activities, activations and press release distributions as well as marketing support for projects such as Bangkok Hospital Hua Hin about a facility service agreement and co-branded healthcare and medical package, reinforcing Thailand’s reputation as the world’s top medical tourism destination.
We're The Most Experienced And Dedicated Healthcare and Medical PR Agency
Our biggest advantage in this field is the expertise we have in writing about complex issues and especially via the long-form leadership format, and we serve as the go-to writers and “para-medical” editors for PR firms regionally for over 14 years in supporting clients in the pharmaceutical, healthcare and medical sector. This work has encompassed many kinds of more detailed (and/or potentially controversial or legal crossover) writes such as white papers, advertorials or significant SEO optimised owned healthcare and medical content. We are a partner of the SPRG PR network in 11 countries, and much of this work has featured in leading publications such as for full-size features in the South China Morning Post and on CNN.
Healthcare PR Agency in Bangkok
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