Prime Property × Gemini PR

In early 2025, Prime Property Thailand approached Gemini PR Bangkok with a mission: to launch a premium property sales and rental platform that would stand out in Thailand’s bustling real estate market.

The brand’s core promise was clear: connect serious buyers, renters, and investors with high-quality Thai properties through a curated, trustworthy platform backed by a team with both local expertise and international sensibilities.

But this was a crowded arena. Property portals in Thailand are numerous, well-funded, and already entrenched in the search rankings. Many have long-standing relationships with developers, agents, and the media. Entering the market would require more than just a good product, it would demand instant visibility and credibility.

The founders of Prime Property Thailand understood this. That’s why they turned to Gemini PR Bangkok, not just for publicity, but for a strategic market entry plan designed to accelerate adoption and establish them as a serious contender from day one.

When Gemini PR Bangkok took on the project, Prime Property Thailand faced several obstacles:

1. Zero brand awareness: As a new entrant, the platform had no search presence, no social following, and no media coverage.
2. Dominant competitors: Established property portals with years of SEO authority and large marketing budgets.
3. Short runway to gain traction: The client’s goal was to hit at least 100 new daily users within the first month.
4. Dual-audience complexity: The platform needed to appeal to both Thai property sellers and agents, and to foreign investors, expats, and relocators.

The success criteria were ambitious: create a powerful brand debut that would not just generate clicks, but foster real trust and enquiries from day one.

The Gemini PR team knew this launch couldn’t be a slow-burn campaign. It needed to be a rapid, concentrated push across multiple channels that would flood the market with awareness while keeping messaging consistent and compelling.
The campaign was divided into three distinct phases: Preparation, Launch, and Acceleration.

Phase 1: Preparation – Building the Story Before the Spotlight

Before a single press release went out, Gemini PR worked closely with Prime Property Thailand’s leadership to shape their public identity.

Key steps included:

• Brand positioning workshop: Identifying the company’s differentiators: curated premium listings, bilingual customer service, transparent processes, and cross-cultural property expertise.

• Core messaging development: Crafting a set of key phrases and brand statements that could be consistently applied in press, social media, and influencer content.

• Audience mapping: Segmenting the market into three priority audiences: local sellers/agents, foreign buyers/investors, and relocating professionals/families.

• Media kit creation: A professional, press-ready asset bundle including a founder bio, brand story, sample listings with high-resolution photography, and market insights.

By the end of this phase, Prime Property Thailand had a sharpened narrative ready for market, backed by a strong visual identity and messaging toolkit.

Phase 2: Launch – Creating Maximum Buzz

The official launch period was two weeks of high-intensity PR activity designed to make Prime Property Thailand’s arrival impossible to ignore.

1. Press Release Strategy

Gemini PR drafted and distributed a bilingual, SEO-optimised press release to over 120 media outlets in Thailand and the region. The headline positioned the company as “The New Premium Gateway to Thailand’s Real Estate Market.”

• Pick-up rate: Over 30% of outlets published the release in full or in part within the first three days.

• Coverage included: Bangkok Post Online, Thaiger, ASEAN Property News, and Thailand Business Review.

2. Media Interviews & Features

Through targeted pitching, Gemini PR secured three feature interviews with the Prime Property Thailand founder:

• Thai Property Investor: Focus on the rise of foreign investment in secondary Thai cities.

• Expat Living Thailand: Lifestyle and relocation advice for new residents.

• Bangkok Biz Now: The business case for launching a premium-focused platform in 2025.

3. Social Media Launch Sprint

Gemini PR executed a 14-day content blitz on Instagram, Facebook, and LinkedIn, including:

• Daily property showcase posts with high-quality images.

• “Market Tip of the Day” short videos featuring the sales team.

• Behind-the-scenes content introducing the Prime Property Thailand team.

• Interactive polls asking followers about their dream home features.

4. Influencer Partnerships

The launch featured collaborations with:

• Two property-focused YouTubers who toured featured listings and discussed Thai market trends.

• Three lifestyle influencers who created content about “Finding your dream home in Bangkok.”

These influencers collectively reached an audience of over 200,000 followers.

5. Email Marketing Push

A targeted email was sent to curated investor and expat community lists, with an open rate of 41% and a click-through rate nearly double the industry average.

Phase 3: Acceleration – Sustaining the Surge

Post-launch, Gemini PR implemented a content and media engagement plan to ensure the initial spike in traffic became a sustained upward trend:

• Weekly market insight posts for social media and LinkedIn.

• Monthly mini-press releases highlighting unique listings and neighbourhood guides.

• Continued influencer collaborations focusing on “hidden gem” properties outside Bangkok.

• SEO blog content optimised for high-intent searches like “buy condo in Sukhumvit” and “Phuket villa investment.”

The numbers speak for themselves:

• 150 new daily users by day eight after launch (exceeding the 100/day goal).
• 10+ media features within the first month.
• 2,300 Instagram followers and strong cross-platform engagement in 30 days.
• 20+ direct property enquiries during the launch period, including multiple serious overseas leads.
• SEO rankings for competitive keywords beginning to appear within three weeks.

“We knew entering the Thai real estate market wouldn’t be easy, but Gemini PR Bangkok delivered a launch that was beyond our expectations. Within a week, we were seeing triple-digit daily user numbers, and the media coverage gave us instant credibility. Their ability to tell our story in a way that appealed both to local and international audiences was the difference-maker.”

— Daniel Hughes, Regional Sales Manager, Prime Property Thailand

“Prime Property Thailand’s launch was a masterclass in client collaboration. They were clear on their vision, open to creative ideas, and ready to move quickly. That made it possible for us to deliver a coordinated, high-impact launch across multiple channels. The 150 daily users figure is a fantastic early win — but the bigger achievement is the foundation we’ve built for sustained growth.”

— Campaign Director’s Team, Gemini PR Bangkok

What made this campaign work was not just what we did, but how we did it:

• Speed: Press release and influencer outreach began within 48 hours of finalising the brand story.

• Consistency: All messaging – from Instagram captions to media quotes – was aligned with the brand positioning identified in Phase 1.

• Cross-channel synergy: Influencer content was repurposed for the client’s own social feeds, creating a multiplier effect.

• Preparedness: The client’s site, inquiry forms, and customer response process were fully ready before launch, meaning every visitor could be converted into a lead.

Since the campaign, Prime Property Thailand has:

• Expanded into commercial property listings.

• Partnered with developers for exclusive listings.

• Seen a steady climb in SEO visibility and organic traffic.

• Continued to receive inbound media requests thanks to the profile established during launch.

The Prime Property Thailand case study offers clear takeaways for other companies entering competitive markets:

1. Invest in your story before your launch. The right narrative multiplies the impact of every marketing dollar.

2. Use multiple channels simultaneously. PR works best when the audience hears your name in different places within a short timeframe.

3. Plan for the traffic you want. Be ready to handle increased inquiries from day one.

4. Sustain the conversation. Momentum from a launch can fade quickly if not maintained with follow-up content and campaigns.

Launching a business in a crowded market is a high-stakes challenge but with the right strategy and execution, it can also be an opportunity to make a dramatic entrance.

Prime Property Thailand’s journey from zero traffic to 150 daily users in just over a week is a powerful example of how Gemini PR Bangkok combines speed, creativity, and strategic precision to create lasting results for clients.

Prime Property Thailand, sales agent for condo sales, condo rentals, office rentals and commercial property for sale in Thailand, contact info: https://www.prime-property-thailand.com
Thailand property portfolio of Prime Property